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Add another avenue of long form content production
If you’ve read our blog before, you know we preach content creation. Long form, short form, paid, organic, audio, video, you name it. With podcasting only on the upswing, there’s zero reason not to add one to your library of content production. It’s relatively inexpensive and easy to start, there’s a myriad of convenient distribution platforms, and you can reach new audiences in ways that traditional media simply can’t. With media trending towards short form content such as Instagram Reels, TikTok, and YouTube Shorts, starting a podcast is a perfect way to deliver more information to your listeners and diversify your content portfolio.
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It has an extremely low barrier to entry
Without a doubt, starting a podcast has the lowest barrier to entry of any type of content production. You can do the entire process without ever leaving your desk, whether that be in your home or in your office. You can record using Zoom, Skype, or Riverside.fm, which all offer completely free (but limited) plans. A decent microphone can be bought for just about $50. And best of all, services like Podbean and Anchor will distribute your podcast to all the platforms your listeners will need to access your podcast. There’s almost no upfront cost to your business. The most difficult part will be commitment and consistency.
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Podcast listeners are a fast growing demographic
It’s no shocker that the COVID-19 pandemic has caused digital media consumption to rise to unprecedented levels. This was especially true regarding podcasts. However, as the world has adjusted to the new normal since COVID, podcast listening has remained high. Reports indicate that 73% of the US population has listened to a podcast in the last month, while more than ⅓ of US citizens reported listening to a podcast regularly, (Buzzsprout, 2022). Internationally, countries like Chile, Argentina, Mexico, and China all experienced over 40% month over month growth in podcast listening, (Voxnest, 2019).
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Become a thought leader of your niche
If you’re fortunate enough to work in or provide a service in an extraordinarily specific industry, this point is for you. Starting a podcast allows you to elevate your company’s digital presence way more than a blog or YouTube channel can. We all know that there are thousands of podcasts that cover an exorbitant amount of topics. You would be hard pressed to find an industry or subject matter that doesn’t have a podcast about it yet. However, like I mentioned previously, your commitment and consistency will put your podcast above the rest. Develop a regular schedule and promotion plan, and you’ll be on your way to becoming one of the top content leaders in your space.
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Connect with others in your industry
Whenever we onboard a new podcasting client, we always urge them to contact other industry professionals and invite them on as a guest. It encourages cross promotion of the podcast episode to both your social channels and your guest’s. It stimulates a higher level of conversation and brings a fresh voice to your podcast library. And, most importantly, it allows you to share and connect with other like minded individuals in your niche. Without a doubt, bringing on just one guest a month can slowly increase your podcast’s exposure to new listeners and retain them for future episodes.
If you’re thinking about starting a podcast for your company, book a free project consultation with 34 Motion Media using the button at the top of your screen.